Privacy Policy

Effective date: 6th August 2026

This Privacy Policy explains how ATBD Services Ltd, trading as Blue Dial Outbound (“we”, “us”, “our”), collects, uses, and protects your personal data when you visit our website or use our services.

1. Who We Are

ATBD Services Ltd, trading as Blue Dial Outbound, is a company registered in England and Wales under company number 17385721. Our registered office is at 20 Wenlock Road, London, N1 7GU.

We are the data controller responsible for your personal data in relation to this website.

Contact: info@bluedial.co.uk

2. What Personal Data We Collect

Depending on how you interact with us, we may collect:

  • Contact details (name, email address, phone number, company name)
  • Information you submit through contact, enquiry, or campaign setup forms
  • Business & campaign details (for clients seeking telemarketing, lead generation, or sales outreach services)
  • Call recordings, voice logs, and communication records (for quality assurance, training, and operational support)
  • Technical data (IP address, browser type, device information)
  • Usage data (how you interact with our website, via cookies and analytics)
  • Communications you have with us (emails, calls, messages)

3. How We Collect Your Data

  • Directly from you, when you fill out a form, contact us, or engage our services
  • Automatically, through cookies and similar technologies when you use our website
  • From third parties, such as business partners, data suppliers for list building, or publicly available professional profiles (e.g. LinkedIn), where relevant and lawful

4. How We Use Your Data

We use your personal data to:

  • Respond to enquiries and provide requested information
  • Deliver telemarketing, appointment setting, sales outreach, and customer support campaigns
  • Manage client accounts, contracts, and service onboarding
  • Ensure quality control and staff training through call monitoring
  • Communicate with you about our services
  • Improve our website, campaigns, and service delivery
  • Comply with legal and regulatory obligations
  • Send marketing communications, where you have consented (you can opt out at any time)

Our lawful bases for processing include: your consent, performance of a contract, our legitimate interests (such as running and improving our business), and compliance with legal obligations.

5. International Data Transfers

As an international outbound sales, telemarketing, and customer service provider, we work with staff, agents, and technology partners across multiple regions, including the Philippines, Sri Lanka, India, South Africa, the UK, and the UAE. This means your personal data may be transferred to and processed in countries outside the UK.

Where we transfer personal data internationally, we take steps to ensure it is protected to a standard consistent with UK data protection law, including the use of appropriate safeguards such as Standard Contractual Clauses where required.

6. Cookies

Our website uses cookies to improve your experience. Full details are set out in our separate Cookie Policy.

7. Sharing Your Data

We may share your data with:

  • Employees, call agents, and contractors who need it to deliver our services
  • Clients and prospective partners, where relevant to campaign delivery or business operations
  • Service providers (e.g. IT, hosting, CRM, telephony, analytics providers) who process data on our behalf
  • Regulators or authorities, where required by law

We do not sell your personal data to third parties.

8. Data Retention

We keep personal data only for as long as necessary for the purposes it was collected, including to meet legal, accounting, or reporting requirements. Retention periods vary depending on the type of data and our relationship with you.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data, in certain circumstances
  • Object to or restrict certain processing
  • Request data portability
  • Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, contact us at info@bluedial.co.uk.

10. Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.

11. Children’s Privacy

Our website and services are not directed at children, and we do not knowingly collect personal data from anyone under the age of 18.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

13. Complaints

If you have concerns about how we handle your personal data, please contact us first at info@bluedial.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

14. Contact Us

ATBD Services Ltd (trading as Blue Dial Outbound)
20 Wenlock Road, London, N1 7GU
Company No: 17385721
Email: info@bluedial.co.uk